Week Ten: Public Relations
This week, the class will attend a public lecture hosted by The Center for Communication, PR Newswire and The New School's Media Studies Program. The lecture, "Public Relations: Careers in the Fast Lane," will cover "How To Break In" and "Secrets to Success." Attending presenters come from ABC News, Hill & Knowlton and PR Newswire, among others.
The talk will take place at:
The New School
Lang Student Center
Arnhold Hall, 2nd Floor
55 West 13th Street (between 5th and 6th Avenues)
Directions: Take a subway to Union Square (N,Q,R,W,4,5,6). Walk one block south on 4th Avenue to 13th Street. Turn and walk 2 1/2 blocks west on 13th Street to 55 West 13th Street. Here is a map.
Please arrive promptly at 6pm. I will have a sign-in sheet for attendance. As this is a class field trip, non-attendance will count as a class absence.
- JOURNAL TEN -
Using EITHER the theory of Organizational Assimilation (144-148) OR the theory of Organizational Socialization (148-154) outlined in chapter 8 of our class text, summarize AND critique one example from the talk. Think of both the organization initiating the public relations event (the example you are discussing) and the public itself (also a large organization). Does the example promote assimilation or socialization in some way? How? What communication strategies are used to initiate this process? For what purpose? What problems arise from a constant focus on assimilation and/or socialization?
posted by Jen at Monday, March 27, 2006
8 Comments:
Stephanie
Journal#10
Organizational Assimilation
I was reassigned to Brooklyn after working in Manhattan for ten years. I actually begin to change some of my behaviors in order to meet the standards of the new work enviorment. i was a newcomer making the transition i had to assimilate to the organization that i was familiar with they work pattern was different.
the solution was i had to create a way to assimilate into my new work enviorment was i observed the action of the statt in order to model the positive behavior. i listen to the conversation and watch the activities to determine the information that was needed. when getting trained i ask questions to the supervisor on what not to do in the office. i ask question about information in a direct manner about the procedures. this is how I assmilated in my new work enviornment and it work out for me,i am now still presently working there seven years. i have compassion for the newcomers that comes to work in my office when they have to assimilate giving them some pointer on what i did to make me assimilate and become comfortable in my work enviorment with the people i have to work with for five days.Assimilation is not hard if you apply some prinicpals.stephanie(USA)
March 29, 2006 12:51 PM
Journal # 10
The Organizational Assimilation Theory attempts to explain how individuals new to an organization (newcomers) assimilate into the organization by using communication. Jablin describes three stages that occur as one enters an organization as Anticipatory Socialization, the Encounter Stage, and Metamorphosis. An individual's socialization into an organization determines his/her success within the organization.
As with most Systems Based theories, Organization Assimilation theory has its feet planted firmly on both sides of the fence, which separates both the scientific and the humanistic qualities that help us to define theory.
Organizational assimilation theory is a very well thought out and described theory. This Analytic consistency is one of its best qualities. It attempts to make sense out of the world of organizational socialization and begins by describing the values that human beings place upon different work positions and their feelings about certain companies. The Methodological rigor is excellent. This theory has been well tested and defined. There is Intuitive credibility at work here, and the theory helps us to make sense of our world. Jablin describes people's expectations of the workplace or job itself as a possible detriment to assimilation. This theory is strong on Heuristic Value. It can be tested and improved upon, and is still relevant almost twenty years after its original conception.
Example:
Terry wants to go and work for an organization she has known about her whole life. Her father worked there, and after she graduates from college, she expects to work there, too. Terry's comfort level is high because she feels familiar with the organization and its goals. These feelings describe Terry's ANTICIPATORY SOCIALIZATION, which is the first part of the process everyone goes through before they enter into an organization. Terry's expectations of the organization can either be help or a hindrance to her work life. When the company finally hires Terry, she begins the ENCOUNTER process. She learns about the organization and its expectations of her--the good, the bad, and the ugly. The people that she encounters the most in this early stage help to define her encounter process. People in the office that attempt to help her "get to know" the company and its expectations play an important role to her along the way. The METAMORPHOSIS that occurs here is one of Terry's defining points of her role within the organization.
April 05, 2006 4:32 PM
Melissa Said:
Organizational assimilation is defined as the process by which an individual becomes integrated into the culture of an organization. How well the new member adapts to norms of behavior and adopts new attitudes valued by the consist. Organizational socialization assimilation is defined as the process by which an individual acquires the social knowledge and skills necessary to assume an organizational role. I believed that the first talk at the New School demonstrated organizational assimilation. I did not pay attention much to the talk since I left it was bit boring. This part of communication is not my field. But for from what I gather most of the panelists fell into this line of work. You don’t have to have a degree in journalism to be in journalism. Also what was so funny about talk was how they stated that bloging was important aspect of their career. I am so happy that I find out way bloging is so important.
April 12, 2006 5:53 PM
Bessie said,
In the television show The Office when the newcomers from one organization move into the office of another organization they become members of Organizational Socialization. The manager of the office struts around like peacock trying to force his culture and behavior on the employees.
He makes sexual harassment jokes to the employees not realizing he is making the newcomers of the organization uncomfortable. The employees of this organization comes from a culture where the employees are loyal to the organization, because they come from an organization that took their jobs serious, respect, and value each other feelings.
The manager have no loyalty to his organization, employees, and his only concern is being popular with the employees in the office. The newcomers are use to a structure culture where the workforce work together to accomplish a goal, and in the manager only goal is to get everybody to like him. The manager is so insecure that the newcomers try to avoid him, because they do not know how to fit into this new culture, or if they want to be in this enviroment.
May 02, 2006 11:46 AM
I enjoyed the class trip to the New School. It helped me to pick a field which I am not very courious about. The field is comerical and audio relations. I had no idea that these existed.
I enjoyed hearing each persons experienc on how they found their way to the jobs that they currently hold. It was nice knowing that the job will depend on my skills and not my degree. That was very helpful in knowing. I found that I am interested in journalism now.
I hope to be execpted into the New School after I finish with New Rochelle
Tonya Woodruff
May 10, 2006 8:14 PM
In the film the "Office" when it was time for the two offices to merge the Manager showed not respect to the Manger that came over with the added staff.
He held an office meting with the added staff and asked all the wrong quesitons. Who do you like best? Do you like the Manager you have now? Arent't I a lot of fun? Who knows the words to this song?
When the manager that came over with the added staff confronted him, he could not beleive the manner as to which he conducted himself. At this point the added manager quit. I would have handled it diffrently I would have conducted a meting with the staff that came over with me. In this meeting I would have let them know that under no corcimstamces will any of the adapeted way of the office will be tolarated. If they slack off in performence they will be given a verbel worning than and written. And if they push it futher actions will be taken.
Tonya Woodruff
May 10, 2006 8:37 PM
The field trip that I attended The New School of Communications was a very interesting experience. The first panel was interesting and I really learned so much from them. I really did not care for the second group of people who spoke I really did not care what they had to say.
Maureen
May 24, 2006 12:40 PM
The field trip that I attended The New School of Communications was a very interesting experience. The first panel was interesting and I really learned so much from them. I really did not care for the second group of people who spoke I really did not care what they had to say.
Maureen
May 24, 2006 12:40 PM
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